Revenue Attribution
Channel to lead to deal to revenue tracking
Tracking Money
Revenue Attribution shows the full pipeline: channel to lead to deal to revenue.
The Chain
- Sources — Where leads came from (email, ads, organic, referral)
- Leads — Total leads generated
- Deals — How many converted (and won)
- Revenue — Total dollar amount
Adding Entries
Admins can manually log revenue entries: select channel, product, amount, date. Over time this builds a picture of which channels drive revenue.