Campaigns and Brands
Creating campaigns, managing brands, and tracking multi-channel performance.
Campaigns and Brands.
Creating a Campaign.
- Click Campaigns, then New Campaign.
- Name it, assign a brand, set date range.
- Choose channels: email, social, ads, content.
- Set budget and goals (impressions, clicks, conversions).
- Launch — track performance in real-time.
Brand Management.
Each brand has: name, logo, color palette, voice guidelines, target audience. When creating content, Skalexa applies brand rules automatically.
Performance Tracking.
- Impressions — how many saw it.
- Engagement — likes, comments, shares.
- Clicks — traffic driven.
- Conversions — actions taken (sign-ups, purchases).
- ROI — revenue attributed vs. spend.