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Module 5: Selling NEI Products & Services — The Complete Playbook Why This Module Matters This is your revenue engine. Every conversation, every c...
Module 5: Selling NEI Products & Services — The Complete Playbook
Why This Module Matters
This is your revenue engine. Every conversation, every call, every meeting leads here. Know these products cold. Know the buyer. Know the price. Know the objections. Know how to close.
PRODUCT 1: NEI-Services (nei-services.com)
What It Is
Full-service business launch and IP protection. Idea to legally protected, AI-powered business in 30-90 days. Formation, trademarks, patents, website, AI integration, ongoing support.
Service Tiers
- Starter ($2,500): LLC/Corp formation, one trademark, basic landing page, AI call center (one number)
- Growth ($7,500): Starter + 2 trademarks, full website with AI video, CRM, blog automation, social
- Enterprise ($15K-$25K): Growth + patent(s), custom AI, multi-product launch, brand identity, monthly support
Who Buys
- Entrepreneurs launching new — want it done right from day one
- Existing owners needing IP protection (products but no filings)
- Professionals leaving corporate to monetize expertise
- Inventors needing full package: protection + launch + marketing
The 30-Second Pitch
"NEI-Services launches a legally protected, AI-powered business in 30 days. Formation, trademarks, patents, website, AI phone system, lead gen — all handled. Most entrepreneurs spend 6 months DIY. We do it in 30 days with proprietary systems."
Discovery Questions
- "What stage — idea, launched, or scaling?"
- "Filed trademarks or patents yet?"
- "How are you getting customers now? Working?"
- "If I got you protected AND generating leads in 30 days — what is that worth?"
Objection Handling
- "Too expensive." — "TM attorney = $1,500-$3K. Website dev = $5K+. AI consultant = $200/hr. We bundle at a fraction, done in 30 days not 6 months."
- "I can DIY." — "You can. Clients come to us after 6 months DIY having filed wrong TM class. We prevent those mistakes."
- "Need to think." — "What specifically? Usually there is a concern I can address now."
- "vs LegalZoom?" — "They file paperwork. We build businesses. Form vs strategy + AI + marketing + support. We have 25 patents pending ourselves."
Closing
- Timeline: "Every day without TM protection someone could file your name. Lock it in this week?"
- Comparison: "$15K individual pros over 6 months, or $7,500 with us in 30 days?"
- Pilot: "Start with Starter. See the quality. Expand from there."
PRODUCT 2: NEI-Leads (nei-leads.com)
What It Is
AI lead intelligence — finds, scores, delivers qualified prospects daily. Gov Lead Intelligence + Private Sector Intelligence.
Who Buys
- Gov contractors needing re-compete opps before competition
- B2B sales teams tired of manual LinkedIn prospecting
- BD firms selling lead gen as a service
- Startups needing pipeline without full BDR team
The Pitch
"NEI-Leads finds 100 qualified prospects overnight. ICP + buying signals = scored list every morning with contacts, intel, recommendations. Stop searching. Start closing."
Differentiators
- AI scoring — prioritized by buy-likelihood, not just a dump
- Buying signals — job postings, funding, leadership changes, contract expirations
- Gov-specific — SAM.gov, contract alerts, agency org charts
- Daily refresh — living feed, not stale DB
Objections
- "We use ZoomInfo." — "Conversion rate? Most get 2-3%. Our scoring pushes 8-12% via active buying signals."
- "Have BDR team." — "Makes them 3x productive. 4hrs selling instead of 4hrs searching."
- "Data quality?" — "Verified daily. Bounced emails auto-removed. Stale contacts flagged."
PRODUCT 3: NEI HunterCall (neihuntercall.com)
What It Is
AI call center — answers 24/7, qualifies, books appointments. No hold. No voicemail. No missed revenue.
Who Buys
- Real estate (missed Zillow calls = lost leads)
- Law firms (one call, no answer = next firm)
- Medical/dental (patients hate voicemail)
- Home services (calls during jobs)
- Dealerships (after-hours internet leads)
- ANY business missing calls
The Pitch
"How many calls missed/week? Each one paid your competitor. HunterCall answers in 2 rings, 24/7, qualifies, books on your calendar. No voicemail. No lost revenue."
Math Close (live on call)
- "Calls/day?" → 20
- "% missed?" → 30% = 6/day
- "How many become customers?" → 2/day
- "Average customer value?" → $500
- "Losing ~$1,000/day = $30K/month in missed calls."
- "HunterCall costs fraction. ROI is immediate."
Objections
- "Want real person." — "They get you when available. AI handles after-hours + overflow. Smart AI or beep and silence?"
- "Have receptionist." — "What about 6PM? Lunch? 3 calls at once? HunterCall covers the gaps."
- "AI can't do complex." — "Complex transfers to you. 70-80% are simple (hours, pricing, booking). AI handles those perfectly."
PRODUCT 4: NEI StageReady (neistageready.com)
AI video spokesperson — professional video in 48hrs without cameras/studios. Websites with video convert 80% better. Traditional video = $5K-$20K. StageReady = fraction, 48hr turnaround.
CROSS-SELL MAP (Every client buys 2+ products)
- Services client → HunterCall (phones) → StageReady (video) → NEI-Leads (customers)
- HunterCall client → NEI-Leads (more volume) → StageReady (drives calls)
- Leads client → Skalexa (automate outreach) → HunterCall (handle inbound)
Authority Positioning (say this FIRST in every conversation)
- "Founded 1992 — 34 years engineering excellence."
- "25 patents pending across AI, PropTech, automation."
- "Built in-house — we don't resell others' tools."
- "We use everything we sell. Proven, not theory."
NEVER Say
- Never "unlimited" — tier limits exist
- Never reveal internal AI infrastructure
- Never promise unreleased features
- Never discount without CEO/CTO approval
- Never badmouth competitors