Listing Presentations — Win More Listings
Build data-driven listing presentations that win appointments. Combine CMA data, market trends, and your marketing plan.
Listing Presentations.
Why Data Wins Listings.
Sellers interview 2-3 agents. The one who shows DATA — not just enthusiasm — wins. REHunter Agent gives you the data advantage.
Presentation Structure.
- Market Overview. Show DOM trends, inventory, and price direction for their neighborhood. "Your market is hot — homes are selling in 12 days."
- CMA Results. Present your comp analysis: "Based on 7 comparable sales, your home is worth $X-Y."
- Pricing Strategy. Explain your recommended list price and WHY. Back it up with the data.
- Marketing Plan. How you will market their property: photos, staging, digital ads, open houses.
- Your Track Record. Days on market for your listings vs market average. Close rate.
Delivery Tips.
- Send the CMA PDF before the appointment — let them digest the numbers.
- In person: walk through comps one by one. "This one at 123 Oak sold for $310K — similar size but no garage. Yours has a garage so we adjust up."
- Ask: "Does this pricing make sense based on what you see?" — involve them in the conclusion.