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Listing Presentations — Win More Listings

Build data-driven listing presentations that win appointments. Combine CMA data, market trends, and your marketing plan.

Listing Presentations.

Why Data Wins Listings.

Sellers interview 2-3 agents. The one who shows DATA — not just enthusiasm — wins. REHunter Agent gives you the data advantage.

Presentation Structure.

  1. Market Overview. Show DOM trends, inventory, and price direction for their neighborhood. "Your market is hot — homes are selling in 12 days."
  2. CMA Results. Present your comp analysis: "Based on 7 comparable sales, your home is worth $X-Y."
  3. Pricing Strategy. Explain your recommended list price and WHY. Back it up with the data.
  4. Marketing Plan. How you will market their property: photos, staging, digital ads, open houses.
  5. Your Track Record. Days on market for your listings vs market average. Close rate.

Delivery Tips.

  • Send the CMA PDF before the appointment — let them digest the numbers.
  • In person: walk through comps one by one. "This one at 123 Oak sold for $310K — similar size but no garage. Yours has a garage so we adjust up."
  • Ask: "Does this pricing make sense based on what you see?" — involve them in the conclusion.
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