Analytics and ROI
Reading your marketing analytics and calculating return on marketing investment.
Analytics and ROI.
Campaign Reports.
Each campaign shows: total reach, engagement rate, click-through rate, conversion count, and cost-per-acquisition. Compare campaigns side-by-side.
Channel Comparison.
See which channels perform best for your brand. Reallocate budget toward high-ROI channels.
Weekly Review.
- Which campaigns are performing above target?
- Which are underperforming — pause or adjust?
- What content type gets the most engagement?
- Budget pacing — are we on track for the month?