Campaign Analytics & ROI Tracking
Campaign analytics track spend-to-conversion with multi-touch attribution. Budget pacing and A/B significance testing prevent waste.
Skalexa tracks every campaign dollar from spend to conversion. The analytics dashboard shows cost-per-click, cost-per-lead, cost-per-acquisition, and ROAS across all active campaigns in real time.
Multi-touch attribution connects first touch to final sale. A prospect might see a LinkedIn ad, visit the website a week later, then convert after an email sequence. Skalexa assigns weighted credit to each touchpoint so you know which channels drive revenue.
Budget pacing alerts fire when daily spend exceeds the target run rate. If monthly budget is $3,000 and you have burned $2,400 by day 10, the system alerts you to throttle underperforming campaigns.
A/B test tracking compares creative variants head-to-head. The system declares a winner when statistical significance reaches 95% confidence. No more guessing based on 50 impressions.