Lead Scoring & Prioritization

Lead scoring assigns numerical values to prospects based on engagement signals and property data. REHunter Leads uses a weighted algorithm combining recency, property condition, owner motivation indicators, and market timing. Scoring factors: days on market (DOM), price reductions, vacancy indicators, code violations, tax delinquency, and owner response history. Each factor carries a configurable weight adjustable per campaign. Hot leads (score 80+) get immediate outreach. Warm leads (50-79) enter nurture sequences. Cold leads (below 50) stay in the database for future re-scoring as conditions change. The system re-scores weekly using fresh data pulls. A property that was cold last month can jump to hot if a new code violation posts or the owner misses a tax payment.