Lead Scoring — How It Works
Understanding the AI-powered lead scoring system.
Lead Scoring.
PatentReach assigns each lead a score from 0 to 100 based on multiple factors.
Scoring Factors.
- Pro Se Status (40 points). Filers without attorneys are most likely to need help.
- Filing Recency (20 points). Recent filers are actively engaged in the patent process.
- Technology Complexity (15 points). Complex inventions often need more support.
- Geographic Match (15 points). Leads in your state are easier to serve.
- Filing History (10 points). First-time filers need more guidance than serial inventors.
Score Bands.
- 80-100: Hot. Contact immediately — high conversion probability.
- 60-79: Warm. Good prospects, add to sequence.
- 40-59: Cool. Worth nurturing over time.
- Below 40: Cold. Low priority unless you have capacity.